“A Taste of Who We Are”
“A Taste Of Who We Are” was inspired by a quote from founder John Molson, who in 1782 said "we are all members of a larger community, which depends on everyone playing their part".
A dozen pieces of short-form content were created alongside VICE to further tell the story of Canadian character and increase contest entries across the summer months. Each piece explored the character of an exceptional Canadian, such as Invictus Games athlete Chris Klodt, Skate for Cancer founder Rob Dyer, 'Desi' rapper Horsepowar, and 2nd generation Molson brewer Dave Reddy.
Dave Reddy
Dave Reddy comes from a family lineage of Molson brewing. His father, Bob Reddy, was a brewer at the Molson Canadian brewery in St. John’s, and now he is following in his father’s footsteps. Dave has taken on the craft of brewing since an early age – learning from his father through the years. There is a lot of passion that goes into his craft, and he is proud to be brewing Molson Canadian in St. John’s and continuing the family tradition.
Chris Klodt
Check out Toronto 2017 Invictus Games Competitor, Chris Klodt's inspiring story
Horsepowar
Jasleen Powar aka Horsepowar is a Vancouver-born “Desi” rapper; known for her new age signature Bollywood sound. Jasleen is a passionate musician who fuses music from her Southeast Asian background, with Western rap, to create a unique sound that is representative of Canada and its progressive culture.
Kevin Raphael
Kevin Raphaël is a Quebecois comedian, podcaster, and actor.
Rob Dyer
Rob Dyer founded Skate4Cancer in 2003 as a way of finding positivity after losing his mother, grandparents and best friend to the disease in short succession. Inspired by Terry Fox’s run across Canada, Rob skateboarded from LA to his home in Newmarket, raising almost $100k for The Cancer Society and The Princess Margaret Hospital combined.